Founder, Director & Head of Marketing & Sales
Pele Ekpedekumo
Connecting Quality Businesses With Quality Waste Solutions
The Market Gap Discovery
I’m your boots on the ground front-line worker in the waste and recycling industry.
During my routine line of work I witnessed a recurring pattern: business owners struggling with waste management compliance.
Often paying excessive fees to carriers who provided minimal services.
I came across a restaurant owners confused about about duty of care documentation.
Retail managers frustrated with unreliable collections.
Small business owners facing potential fines because they didn’t understand the regulations
Entrepreneurial Spark
The turning point came when I realised I had unique access to both sides of the equation-I understood the challenges businesses faced.
Additionally, I knew which waste carriers actually delivered quality, compliant service.
This insider perspective revealed a massive opportunity: businesses needed a trusted connector, not just another sales pitch.
The Innovation
I developed a systematic approach to bringing together business owners who required licensed waste managment collection services.
I even offered this same system to my employers at the time. Who were so impressed with what I was offering it went all the way to the Head of Marketing.
In a nutshell they rejected my system that would genrate leads for the company and grow their existing customer.
This is the very system that I am offering quality business owners looking for quality solutions with licensed waste management companies.
The Pivot
When my employer didn’t see the vision that I shared with them. I realised the market was much bigger than one company.
That rejection became my liberation. I transformed my employee referrel concept into Waste Connect Solutions Ltd.
A comprehensive connection service that covers the whole of the United Kingdom.
The Entrepreneurial Drive
What drives me isn’t just business success.
It’s the satisfaction of preventing a small business owner from facing a £5,000 fine. Because they finally have proper waste management in place.